The key points that cannot be missed in the display design of clothing window...

In this age where looks are king, people like me who are "lookers" live quite comfortably, haha.

Hey, hey, hey, don't throw them away! Whose shoes are these? Cucumbers? Tomatoes? Eggs? Beer bottles! Pick them all up!

These days, people are increasingly fond of things with high appearance values. This applies not only to beautiful women and handsome people, but also to shops. As people's aesthetic standards continue to improve, the formal shop style is slowly disappearing from the stage of history. Nowadays, if your shop doesn't have mannequins or a few fake mannequin props in the window to show off your skills, it's really hard to survive. Designing a striking and eye-catching mannequin display for your retail store window is no simple task. Major brands often attach great importance to mannequin design, often hiring professional merchandisers to design the windows to meet their marketing needs. A window display is like a retail store's showroom, requiring the use of lighting, color, mannequins, and clothing accessories to create a captivating "drama" within a limited space. The quality of this drama directly impacts customer visitation and even purchase success rates.

Although the display design of window mannequin props is ever-changing, don’t deviate from the following core key points. Just like your window display is very beautiful and eye-catching, but it doesn’t increase sales, it is still useless. 1. Mannequins and Props Paired with Featured and Hot-Selling Products The window is the retail store's external window and the primary display area for merchandise. Passing by the window, customers can intuitively see what the retail store's mannequins are pairing with the clothing styles featured at the time, as well as the featured products. By visually displaying these mannequins in front of customers, customers can be attracted or stimulated to enter the retail store, thereby generating a desire to buy and ultimately closing a deal.

2. Information release of mannequin props in clothing window

Because the window is the first window of the retail store, many times, the mannequin props in the window will also be used as the publisher of the retail store's external information. When the retail store announces the latest sales information, such as discount information, many merchants directly stick eye-catching red discount information on the smooth glass.

Mannequin props can be used to display information in the display window, not just discounts, but also brand information. For example, the most popular new clothing styles can be displayed through mannequin props in various styles, forms, and styles, fully reflecting the retail store's style and class.

3. Cooperate with the marketing plan of the season

Brands generally adjust their product marketing according to seasonal changes or major holidays, and the matching of window mannequin props must also change with the changes in product marketing plans. For example, when the seasons change, the window mannequin props must be adjusted accordingly to match the launch of new mannequins.

During major holidays such as Christmas and Valentine's Day, matching mannequin props are made to match the theme windows to cooperate with the current marketing plan, highlight the characteristics and atmosphere of the holiday, and use emotion to stimulate customers so that they can enter the retail store or buy goods.

Fourth, fixed advertising space for mannequin props

The mannequin props in the window can also be regarded as a fixed advertising space for a retail store. Window displays can be used to display products and promote brands. Compared with TV, magazines, and poster advertisements, window mannequin props can be closer to consumers, allowing consumers to experience it firsthand and feel immersive, and the cost can be much lower. Many brand windows will replace the background board with a display screen in the window position, and play advertisements to display the combination of various clothing products or promote the brand.

5. Image wall of clothing brand matching

The mannequin props in the window are not only for displaying goods, but more and more big brands realize that the clothes in the window are also the brand's image wall. The choice of mannequin props and themes can also perfectly highlight a brand's tone and corporate culture. For example, in the past two years, luxury brand Hermès has been embracing an environmentally friendly approach in its window displays, permeating the entire display with environmental awareness and conveying this message to every passerby. This message can be conveyed to customers through the windows of Hermès retail stores around the world, including those in Beijing, Tokyo, London, and Paris. This gives Hermès greater cultural value, making people feel that it is more than just a luxury brand, but also one that cares deeply about the relationship between people and nature and advocates for environmental protection, thus creating a deeper connection with the brand. retail mannequin display.