How to seize the peak season in the clothing industry

The peak season for the clothing industry is in the second half of the year. Due to various factors in the first half of this year, many retail clothing stores did not make money. So how to turn the tide in the second half of the year? I have carefully summarized four directions. As long as you can grasp one or two of them, you will have the hope of making a big splash in the second half of the year.

The first one: differentiation of store style and source of goods. Most of the retail clothing stores nowadays are similar, and the weekly quality is quite serious. You need to create a unique store style, carefully design the source of goods, display, decoration, and furnishings, and create your own online celebrity store. Naturally, your business will become more and more popular.

The second one: precise positioning of customer groups. You may think that female customers from 18 to 58 years old are buying your clothes. However, the group that provides you with more than 80% of the profit accounts for less than 20%. You need to find these 20% of precise customers through analysis, select goods, provide services, and marketing for them, and your performance will naturally increase.

The third one: attract customers through multiple channels. Now short video traffic is already a household name. Everyone is using it to attract traffic and make deals. You can't just stick to your own street and alley. You must keep up with the times and publish works, such as store displays, outfits, customer transaction scenes, etc., to increase your exposure and combine online and offline.

The fourth one: surprise service, that is, service that exceeds expectations. The clothing industry is so competitive now. Your service needs to exceed customer expectations and surprise customers. It is no longer the era of giving away scarves and socks.