Tips for matching mannequins in clothing stores to address the changing seasons

Changing seasons is like changing clothes, but for retail clothing stores, the change of seasons is not just about replacing merchandise. Instead, the entire store must be adjusted. The store's colors, themes and elements, as well as the store's retail mannequins and merchandise displays are all important factors that cannot be ignored during the change of seasons.

1. The matching and color of the store's mannequins should be smart

2. The matching and color of the store's mannequins should be smart

3. The matching and color of the store's mannequins should be smart

4. The matching and color of the store's mannequins should be smart

5. The matching and color of the store's mannequins should be smart

6. The matching and color of the store's mannequins should be smart

7. The matching and color of the store's mannequins should be smart

8. The matching and color of the store's mannequins should be smart

9. The matching and color of the store's mannequins should be smart

1. The matching and color of the store's mannequins should be smart

10. The matching and color of the store's mannequins should be smart

11. The matching and color of the store's mannequins should be smart

12. The matching and color of the store's mannequins should be smart

13. The matching and color of the store's mannequins should be smart

14. The matching and color of the store's mannequins should be smart

15. The matching and color of the store's mannequins should be smart

16. The matching and color of the store's mannequins should be smart

17. For example, spring is a season of vitality, so the primary colors for spring stores should naturally reflect the season and create a fresh and lively atmosphere. Display mannequins should prioritize vibrant and lively color combinations, such as green, pink, and yellow. This creates a comfortable space for customers and prolongs their stay. For example, a fresh green store is simple, sophisticated, and pleasing to the eye, exuding a sense of spring's lightheartedness. The pink store of NOVELTY HIGH COUTURE exudes a youthful, energetic vibe.

Yageo's stores mainly feature yellow tones, which look warm and high-end.

Pantone’s 2020 Color of the Year - Classic Blue is also a very lively color and very suitable for spring stores:

The pop-up store jointly created by White Rabbit and LEDiN is the home of blue. Large areas of blue cause extreme visual comfort, which is lively and attractive. The blue fitting room is neat and comfortable, and the partial photo wall on the wall adds more interest to the low-key blue. Jack Jones's latest offline flagship store also uses a large area of classic blue, which is fashionable, advanced and has great visual impact.

2. Elements are popular and in full bloom

Stores with mannequins and themes look more complete and immersive than stores without themes. Themed stores will make it easier for customers to remember and associate.

The theme of the store mannequins is not static, but should be updated with special periods such as seasons and festivals. Spring is a natural time for stores to adjust their themes.

It is a good choice to pair the mannequins for spring stores with a theme that is linked to nature. Spring is a season that symbolizes new life, and flowers and trees are elements that can be used.

Using plant scenery is the best way to render vitality. Don’t be limited to floor-standing plant props. Hanging basket plant potted props can also be used to make the whole store more lively and visually richer.

Use flowers, plants and trees combined with mannequins to create a spring theme. Be careful not to ignore the details. Bouquets should also be placed in the corners or inconspicuous places of the store. This will make the overall sense of the store stronger and more unique.

The use of elements and props is consistent and relevant, which not only creates a comfortable shopping experience for customers, but also greatly enhances their memory of the store.

After the color and theme are determined, it is time to adjust the mannequin display of the products. Then let’s see how the mannequin display should be matched with the new products in spring.

3. Clothing merchandise mannequins are displayed with the new and the old

In spring, new products are launched, and the display of merchandise mannequins should naturally highlight the new products. Star products with explosive temperament should be selected from the new mannequins, and the "star" mannequins should be displayed in conspicuous positions in the store, such as windows, entrance VP, PP and other golden positions.

The display of matching mannequins in the golden area must be done well. The matching method of new spring products can be changed into a cross-matching of winter styles that are about to be out of season with new spring styles. This not only increases the exposure of new products, but also has a certain linkage effect on out-of-season styles and reduces inventory backlogs.

For example, the inner layer can be a new spring dress with a winter coat; it can also be a winter sweater with an autumn coat.

Spring pants can be paired with a short cotton-padded jacket, and spring skirts can be paired with a long cotton-padded jacket. You can also match the feet by adding socks and shoes to the mannequin. The more complete the matching set of mannequin, the stronger the sales power.

In short, before selling goods, you must first create a beautiful store environment that allows customers to feel the "spring", provide customers with a comfortable and wonderful shopping experience, so as to attract customers into the store, prolong their stay in the store, and ultimately promote more transactions.