How important is it to display mannequins in a store?
However, when I had dinner with her a while ago, she was completely out of character, beaming as she told me: "The shop has transformed! Not only is it profitable, it has a stable customer base! Even her relationship is getting better and better."
They even planned a trip for May 20th. But with such a clear example right before our eyes, I had to help everyone understand what's going on!
After understanding the reason, I learned that my friend's store had been losing money before. She found many big-brand retail clothing stores for comparison and concluded that the retail display of mannequin props in the store was not done well, so she later learned clothing display design.
She took a long time to go out and visit and learn from others. After returning, she spent some time to redo the display design of the mannequins. Unexpectedly, it didn't take long before she had unexpected results. She said the biggest change after the store's adjustments was an incredible doubling of sales! She also saw an increasing number of repeat customers, many of whom even pre-ordered new styles directly via WeChat. Although the store was small, its reputation in the neighborhood was growing, and her family was increasingly supportive of her business, often coming to help. Not only were sales up, but the steady flow of repeat customers gave her more confidence to continue. She said: The most important factor in achieving this transformation was her change in the store's original style. The visual transformation was significant!
Your store is more profitable than you think
In fact, the only thing that has changed in her store is the visual image. What has really changed is the way the goods are sold! In a nutshell: Stores that properly manage their mannequin displays are more profitable than you might think! The first thing customers see when they enter a store is the overall visual experience. The mannequins in the window, paired with this year's most popular fashions, create a compelling visual experience at a glance. This effect isn't solely determined by the clothing styles themselves; many other factors influence the overall effect. The music, lighting, and even video recordings all influence the overall effect, which is influenced by the customer's mood as well as the store's taste and credibility. For example, retail clothing stores that sell personalized fashion usually play rock music or popular electronic music, while more elegant fashion stores usually play lyrical songs. The brightness of the lights depends on the tone of the retail clothing store.