The effects of merchandise displayed in shop windows vary greatly in differen...

If summer had a color, what color do you think it would be?

Would it be a passionate red, or a refreshing and cool green?

Here are some examples from Hermès:

These colors are all retail displayed in the Hermès windows!

If you want to know how Hermès plays with these summer colors, let’s take a look at its latest window design this year~

Summer is themed at the Hermès House in Shanghai. The editor discovered that Hermès recently released its summer windows and joined hands with Chinese art to present a new summer window with the theme of "Innovation Mythology".

Using ancient Chinese mythological elements combined with future people, it is as magical as a dream, which also provides a subtle and mysterious interpretation of the annual theme of "Craftsmanship and Innovation".

In the new season's windows, whether it's the jungle created against a dark green background or the passionate red background, Hermès bags, hats, and other items all demonstrate a wonderful vitality. The perfect combination of cool and warm tones makes the images rich and eye-catching.

The natural integration of items such as shoes, hats, and bags into the scene gives people a cool summer experience.

The Hermès windows not only bring a sense of freshness, but also create a mythical and magical color.

The Hermès windows are magical. It can place a fairy tale in the cabinet and weave a romantic and magnificent dream with a childlike decorative method.

In the window retail display, the mythological figure Fuxi and the future man seem to be talking, as if they were connected by an invisible telephone line, connecting the past and future of mankind.

Whether it is Nuwa wearing an Hermès watch or the future man carrying an Hermès bag, they all make people smile. The combination of mythological elements and Hermès backpacks, shoulder bags, and coin purses is even more imaginative!

After viewing the summer window retail displays, let us travel through time and space back to the spring when all things grow, and take a look at Hermès’ spring window retail displays. I guarantee it will be equally amazing!