What are the differences in clothing displayed by window mannequins of differ...

Hermès’ summer window displays are unconventional. Unlike other brands that create windows full of flowers, Hermès brings the vast universe into the windows, which is really imaginative and refreshing.

A beautiful window display not only represents the retail store's facade, but also can better attract customers to come in and promote purchases~

Without saying too much, let's take a look at the differences in clothing displayed by window retail mannequins of different genders in the same season

1. Female window display mannequins

The female window display mannequins, decorated by Lyes Hammadouche like a gorgeous galaxy, the surreal scene paired with Hermès bags and shoes, is very imaginative.

Neon lights have always been a popular prop in window display design, and Hermès also uses neon in its women's window display this time. And it's not cliché at all, but rather very sophisticated.

The frame is a pink-purple color, elegant yet girly. The main body uses blue as the base color, giving it a sense of depth and mystery. Meanwhile, orange is used as a contrasting color to create a visual impact.

The props are primarily spheres and circular lines. The repeated use of circular lines resembles the planets orbiting the solar system. Hermès objects are like tiny atoms in the universe, constantly exploring the stars.

2. Male Window Mannequins

Coming to the male window mannequins, we see mechanical gears that symbolize technology and innovation, which also echoes the window theme of "Opening the Mechanism". Hammadouche's expertise in mechanical creations and Hermès' ingenuity once again coincide with each other.

He combined the mechanical gears that symbolize technology and innovation into an industrial world that drives innovation, using large areas of blue and contrasting orange as embellishments, creating a visual impact while enhancing the freshness of the window.

Gears of varying sizes are interconnected, linking together Hermès' exquisite handcrafted creations, as if meticulously recounting the mark left by time on the creation of these exquisite pieces and the infinite possibilities of creativity embodied by exceptional craftsmanship.

3. Accessories Display

The accessories display primarily utilizes Hermès orange and purple as its primary colors, with minimalist lines and gears surrounding Hermès watches and bracelets.

After viewing Hermès' window displays for the past two seasons this year, do you understand why they've been so beloved by so many?

Hermès attaches great importance to the consumer experience and insists on using the window display as a bridge to communicate with consumers, turning a small window space into a work of art.