How clothing stores use mannequins to turn passive into active customer reten...

If a customer enters the retail store while shopping, we must find ways to retain the customer, using business methods or mannequin props to turn passive into active and increase the chance of closing a deal.

1. Professional shopping guide service

For example, a few days ago I went to xx brand and wanted to buy a piece of clothing.

Shopping guide: "What type of clothes are you looking for? I can recommend them to you."

Me: "I want to pick a simple sweater."

First of all, a shopping guide must have solid basic skills and be familiar with the prices, advantages and disadvantages of the goods they sell, so as to help customers solve their questions and make customers feel the value of the products.

In addition, a shopping guide must be able to correctly "diagnose" the customer's selling points, understand the customer's real needs, hit the pain points and itchy spots, impress the customer, and thus build a sense of trust.

Most importantly, the shopping guide must learn professional mannequin prop matching skills and provide professional matching guidance, telling her what shoes and accessories to match this coat with, what colors can be combined without causing a "disaster", and highlighting your uniqueness.

Remember, customers are not buying products now, but solutions. If you want to reach a consensus, it depends on the shopping guide's ability.

2. Create an atmosphere and intercept customers

Use music and fragrance to create a comfortable shopping atmosphere.

People are emotional. When a retail store's mannequin displays seem overly formal, playing music that suits the retail store's tone can help soothe customers, making them feel comfortable and relaxed while browsing, and potentially even tempting them to buy. Appropriate use of fragrance can also create an elegant atmosphere, relaxing customers and extending their shopping time. This approach is also popular with major brands to enhance the customer experience. 3. Use rest areas to extend customer retention Using rest areas is a great way to extend customer retention. Don't eliminate rest areas just to display more clothing; that would be a shame! Place comfortable chairs in the rest areas, along with candies, water, brochures, and more. This will help customers avoid getting bored while waiting and ensure they have a pleasant shopping experience.

Nowadays, if you want consumers to consume as soon as they enter the retail store, you must let them determine that the retail store’s service, atmosphere, environment, etc. are suitable for them and actively pay for it!