How do clothing stores use mannequins to attract customers?
It's understood that different store experiences can lead to different types of "wandering" behaviors.
How can we convert these "buy or not" shoppers into our own consumer base and get them to spend? Next, let's take a look at how retail clothing stores use mannequins to attract customers:
When it comes to casual shoppers, the most important thing is to get them into the store first. "Attracting customers" to your store is actually very simple: make your store attractive enough to attract people at first sight!
1. The tonality of the facade
The facade of a store is like a person's face, so the most important thing is to facilitate people's recognition so that people can go deeper, right?
Seeing a store like this, customers probably wouldn't want to go in, right?
When you come to this store again, do you want to go in and take a look whether you want to buy or not?
This store uses a simple milky white as the main color, which gives people a very comfortable feeling, and the shop sign "Here you ara" (This is for you) is simple and direct, making people remember it at a glance.
Look at the store image of Urban Beauty after it got rid of the death Barbie pink. Isn’t it instantly much more advanced?
Therefore, if you want to attract customers into your store, you must first make your "face" good, make the store sign more eye-catching and generous, and easy for customers to identify; you must also choose colors that are currently popular and in line with the public's aesthetic taste to enhance the store's image.
2. Special effects of window mannequins
The doorhead is convenient for customers to identify, and the window is to make you want to walk into it. The two complement each other, and neither can be left behind!
Nowadays, stores are all about “using beauty to build competitiveness”. Using window retail displays with mannequins is also an important part of attracting people’s attention. It also allows people to get to know the store’s products and style at the first time. Look at this lingerie store. It uses a hanger as a prop to hang the store's underwear products, vividly showing people the store's main products, making customers want to see what they like and want to go into the store to find out.
Louis Vuitton's scene window uses a living room and the scenario of a meeting of three or five friends to make customers feel involved when they see the window, which is intriguing and attracts customers into the store.
Therefore, the store's window design should be consistent with the brand and product style, which not only plays a promotional role, but also attracts more people into the store.
3. Store mannequin display
The doorhead and window display both enhance the overall image of the store, but don't "smash" the store sign on the display.
The mannequin display position we are talking about here is the in-store display that customers can see at a glance.
If you use a messy display, such a store will look crowded and overstocked, which will only make customers turn away.
Like Uniqlo, they use mannequins to display the main mannequins at the door, exposing the products directly to customers, making it easier for customers to observe the store's products and attracting customers into the store through the products' own selling points.
Therefore, a clean and spacious store is more pleasing to the eye and more attractive than a crowded store with too many goods, and customers will have a different feeling when shopping in it.
