Women's clothing mannequin props in physical stores? Special matching display...

Everyone says running a brick-and-mortar store is tough these days, and retail clothing stores are even tougher. Yet, some people are still foolishly selling only single pieces when it comes to clothing. I find it incredible! After finally closing a sale, wouldn't it be great to encourage customers to buy a few more?

Typically, if you only sell single pieces, customers won't be able to find the right outfit to match their purchase, won't be able to wear it effectively, and the clothes won't be used, leading to them not buying from you again.

So the editor hopes that the owners of physical retail clothing stores will do more women's clothing mannequins and props special matching displays in the store, and don't be silly and just sell single items. Female customers buy much more clothes than male customers, so we mainly target female customers.

How to match clothes is to imagine the clothes and the consumers' life scenes.

Fashion does not lie in the clothes themselves, but in the effect brought by the matching.

Nowadays, there are too many similar clothes on the streets. The same clothes can appear many times in different stores. The problem of product homogeneity is serious. Matching is one of the most effective ways to solve the problem of product homogeneity. From the customer's perspective, when they buy clothes, they're buying solutions. They don't just buy individual pieces; they want a whole range of products. Designing coordinated displays from the customer's perspective should solve their problems. From the store's perspective, coordinated displays promote cross-selling, increasing sales efficiency and effectiveness. Selling combined items not only boosts store sales, but also solves customer problems and attracts repeat business. Successful cross-selling can lead to rapid growth in sales.

You can't just pick up clothes and match them at once. Before doing the matching display, you must first plan it out, figure out what you want to sell, to whom you want to sell it, and how to sell it, and then use women's clothing mannequin props to carry out physical planning operations.

1. Imagine the matching of clothing products

Products are the main body of matching, so before making a match, you must first analyze the products.

First, you need to have a thorough understanding of the product, clearly memorizing its style, build, style, and design features. Then, you can explore the possibilities of layering and matching one piece of clothing with multiple outfits. A single garment can be paired with different women's clothing mannequins to create different styles.

Before pairing, you must first understand the product's selling point. Only then can you create the best matching plan based on that selling point and showcase the product's broader potential through matching.

After becoming familiar with the product, you must determine the target audience for the product. This "target audience" is the core consumer group, the primary consumer target.

2. Imagine the portrait of the core consumer group

Let's first figure out what the portrait of the core consumer group is?

The portrait of the core consumer group, that is, the user portrait, is a tool to determine target consumers, consumer needs, and sales direction. Developing a portrait of your core consumer group means determining their demographics, age, spending levels, and consumption trends. We'll understand their needs, preferences, and aversions, and then cater to their preferences by selling products to them. Behind identity lies demand, and understanding identity means understanding demand. We can create user profiles to record the identities of our store's target consumer group and facilitate data collection and analysis. 3. Imagine the life scenarios of your core consumer groups. Imaginate and explore the life scenarios of your core consumer groups to determine the occasions they need to dress for. If your brand's core consumer group is urban white-collar workers aged 25-35, you can relate their daily life scenarios to work, weekend gatherings, dates, and travel. Once you understand these life scenarios, you can uncover customers' hidden needs and make targeted clothing plans. Without exploring the scenarios, it is difficult to discover their hidden needs and achieve joint purchases.