How can we recover the slow period after the event by displaying clothing, ma...

2025-07-13 17:11:25 xintu
We all know that everyone loves to shop frantically during holiday sales, and that's when business is at its peak. But after the holidays, all businesses face a period of quiet sales. This can be a real headache for shop owners, many of whom might give up, assuming that during this lull, business is doomed! You'd be wrong! Smart shop owners plan all their preparations for the lull even before the sales frenzy, realizing that changes are most needed after the event. So how can we use clothing retail mannequins to counteract the post-slowdown period?

New model mannequin

First, do not place any mannequin props that block the route in the retail store aisles, so that customers can enter and exit smoothly.

Secondly, the goods in the retail store should be neatly arranged, the goods should be classified and placed, and the arrangement should be orderly and regular, so that customers can find the products they want at a glance. The most important thing is to ensure a good display of clothing mannequins and props in the window and in-retail store:

1. Window Mannequin Display

During the off-season, windows are the front line of sales, so the display of clothing mannequins and props in the window is also very important. The window should display the latest styles and best-selling items in a themed combination. Make sure the combination is trendy to attract customers.

This off-season is also a good opportunity to thoroughly clean up the windows. After the event, immediately remove the promotional pop-up displays in the window, and any post-holiday props. 2. In-retail store display of clothing mannequins and props

New model mannequin

2. In-retail store display of clothing mannequins and props

In addition to the display of mannequins and props in the window, the "off-market" period is also the best time to organize the shelves. The location of the mannequin props display of the goods also has a direct impact on sales. In this case, best-selling or profit-generating products can be displayed in the most eye-catching places to increase the sales rate. These products can be displayed in VP (visual presentation) magnets. VP magnets are the most effective display points for attracting customers into the retail store. They use mannequins and display props, combined with product features, to display at the entrance.

New model mannequin

In addition to basic products, there are two types of products with lower sales. One is the most fashionable and exaggerated clothing and other ancillary products. The other is inventory or products left over from last quarter's sales target.

When displaying, ancillary products can be used as exhibits and placed in display cabinets. Exaggerated clothing can be displayed in the back of the retail store or next to the cash register. The products themselves are attractive, and customers who like this type of product are more proactive. Inventory is usually discounted during holiday events. After the event, we can use the new and old styles to display in the window or at the VIP point.

New model mannequin

Select some styles and colors from the inventory that are prominent and in line with the theme of the season's new products. Such a combination of old and new clothing mannequin props can boost inventory sales.

In fact, the off-season is the best time for shop adjustments. Shop managers can plan the next event, prepare for the next new product release, design window mannequin props for the next season – there’s so much they can do!

Opening a shop is a long-term battle, and you can’t relax for a moment. You need to be able to handle it easily when things are busy, and calmly plan ahead when things are slow. This is the mindset all shop owners should have!

New model mannequin