Clothing stores use mannequins and other props to deal with stress-free holid...

During the holidays, many retail clothing store owners don't know how to run promotions, or simply copy their competitors. As a result, 90% of stores do promotions incorrectly!

This leads customers to think, "It doesn't matter when I buy, she always has sales anyway," or "The clothes on sale are all ugly and unsaleable," etc., resulting in less than satisfactory promotional results.

For holiday promotions to be effective, a sound plan is essential. : So today, the editor of Xintu Mannequin Hanger has summarized a list of stress-free methods and techniques for retail clothing stores to use mannequin props for holiday promotions:

First, determine the time for the mannequin to match the theme promotion

Second, make sure the mannequin is matched with the promotional clothes

The selection and matching of promotional clothes is also particularly important. If the promotional clothes are not chosen well, it will easily leave customers with the feeling that "discounted clothes are so ugly". Once customers have preconceived ideas, it will directly affect the effectiveness of all future promotions of your store!

For general promotional clothing, you can choose a mix of new items and slow-moving items, using mannequin props.

Don't overdo the promotion of slow-moving items. Many store managers, unable to sell certain items, simply push all their items out and offer perpetual discounts. This is counterproductive!

For example, if you have 10 slow-moving items, only offer a third of them at a discount each time. You can change the styles of the items on sale at different times to avoid customer fatigue.

3. Choose the promotion method

The promotion methods of promotion can be divided into online and offline.

1. Online

When the store is promoting, you can choose platforms such as WeChat Moments, Weibo and Douyin to promote.

The copy of the online promotion should be simple and clear, and clearly convey the discount information to customers.

2. Offline promotion

In addition to online, how can we make better promotion effects in the store?

For small promotions during season changes and holidays, you can use hanging POP, signage POP, and sticker POP. During major sales, in addition to the aforementioned POP displays, you can also utilize larger POP displays. Setting up mannequins in the window or integrating product-integrated POP displays (POPs) on the store's exterior walls—large posters integrated with the merchandise—can give customers a more intuitive understanding of the promoted items. Besides mannequins in the window, large-scale displays within the store's walls are also suitable. The placement of POP displays can be planned based on the store's size. Avoid excessive POP displays, as this will create visual clutter.

Four. Choose a promotion plan

The promotion plan must be well planned to make customers feel that "it is really a good deal" and "you must not miss the opportunity now", so that the promotion effect will be the best!

a. Discount Plan

b. Specific Promotion Techniques

1. Buy One Get One Free 

2. Mannequin Matching Set 

Using regular-priced items with promotional items is also a store promotion technique. For example, if you buy a regular-priced coat, you can add an inner wear for X yuan.

You can display other matching items on mannequins next to regular-priced clothing, or use mannequins to display coordinated sets (regular-priced + sale-priced clothing) to make customers feel more involved and greatly enhance the promotional effect.

All success comes from careful planning! A successful promotion isn't just about having a few salespeople randomly "shouting" in the store; it requires careful thought and dedication to every step of the promotion.