The mysterious clothing store MIIDII is still a mystery in its color, mannequ...

As for the design of the next piece of clothing, it is always difficult to guess. Maybe there will be a button with stone elements on it, or maybe it will be embroidered with wild flowers. It is always changing.

In addition, each piece of clothing in the puzzle has its own unique name. There is no fixed general name, but they are all full of poetry. Through the skin color mannequin props, they show a mysterious romance and deeply penetrate the hearts of customers.

MIDI's unique style and storytelling design elevate MiDI beyond simple women's clothing to more like meticulously crafted works of art, both mysterious and sophisticated.

This philosophical and artistic sense of mystery extends not only to MiDI's clothing but also to its stores.

This "immersive" store experience is truly captivating.

MIDI's latest store design bears the captivating name "Collecting Galaxy's Blue Stones." The secret of the overall design lies in immersion, stimulating a desire for exploration. So, what sets the layout of this mysterious retail clothing store, MIIDII, apart?

1. Low-key and high-end colors

In terms of color, it chose a deep cosmic blue as the main color of the new store. This blue is elegant and high-end without being melancholy, and is full of mystery, which directly establishes the theme style of the brand.

The door head of the mystery is embellished with gorgeous gold. From the open window to the door frame, it has a high-end metallic feel, which is very eye-catching. The store's counters are a uniform shade of blue, alternating between dark and light, lending the space a sense of three-dimensionality and depth. The flooring is a sophisticated black, while the wardrobes displaying the mannequins are a nostalgic dark brown. The side hangings are all finished in a vintage bronze. The overall color palette is harmonious, unified, and mysterious, creating a particularly alluring atmosphere. It's worth noting that while most women's retail clothing stores use mannequins with bright skin tones, Mystery's mannequin props are almost all a dark, eerie blue, matching the store's color palette and creating a harmonious atmosphere.

2. The mannequin props are simple and unique   

Let’s take a look at the mannequin props in its store. To be honest, I have been there several times, and every time I saw it, the first thing that attracted me was the mannequin props in its window. Its display windows are all open, featuring three mannequins lined up in a row, creating a striking visual impact. Most strikingly, each mannequin has a golden lampshade above its head, almost completely obscuring their faces and obscuring their expressions, instantly sparking curiosity and drawing closer to explore. The store also features ape-shaped decorations. The golden "ape-man" wears a metal astronaut helmet, completely obscuring his head and revealing no expression. This creates a sense of mystery, instilling in customers a desire to know what lies within.

Third, the lighting is dim and changeable    

In addition to colors and mannequin props, MiDi also pays great attention to the use of lighting.

Most of MiDi's stores use nail guns and metal halide lamps. The former can be changed freely to create a mysterious lighting atmosphere for the store, while the latter can highly restore the color of the clothing and highlight the display effect of the clothing.

In addition to these two, it is also customary to set up a large chandelier directly above the water table, which is composed of countless dim small bulbs, focusing the light in one place, highlighting the overall quiet visual effect and enhancing the customer's visual experience. The mannequin props in the central island area adopt a stable triangular structure, which is rich in layering, and the use of accent lighting creates a quiet atmosphere.

The most special thing is the lighting in the fitting room.

The dressing rooms at Midi are all designed with tall and narrow arches, each equipped with a retro mirror and a radial wall lamp.

Light shines from all four corners, creating a strong visual impact in the dark and narrow space, making people want to walk in and experience the quiet space.