How to solve the problem of excessive inventory in clothing stores by using m...

Clothing stores have the problem of overstocking, and more than one brick-and-mortar store owner has mentioned this. This time, the editor has compiled some information to share how to solve the problem of overstocking in retail clothing stores by using retail mannequins.

Many stores in clothing display areas have accumulated inventory due to too many items hanging. In fact, this situation is definitely not the case that more items hanging will sell more!

On the contrary, most of the time, hanging too many items will make your clothes look cheap! Unless the store is inherently low-priced, the editor does not recommend hanging too many clothes in other types of stores!

To put it bluntly, why does the store become a mess when the seasons change? The main culprit is that there are too many goods and they are too messy! Is there any way to directly solve this problem?

It’s actually very simple. The editor of Xintu Mannequin Hanger will show you how to solve the problem of overstocking in three steps!

1. Clear inventory

The biggest reason why a new store becomes a mess is: there are too many goods in the store!

Last season's merchandise hasn't sold out yet, and there's no room to display the incoming new stock. So, the first thing you need to do is completely downsize your store! So, we need to clear out our out-of-season merchandise.

Seasonal sales are the most common and effective way to clear out inventory. They not only clear out a large portion of your inventory, but also create buzz for your new arrivals—killing two birds with one stone.

When running sales, it's important to highlight the seasonal sales in your windows and on your door, and use plenty of mannequins to complement the theme. Otherwise, no matter how many promotions you run, customers won't be able to grasp the message immediately, leading to wasted traffic and ultimately, your promotions!

2. Alternate display of new and old clothing on mannequins

After clearing out the excess inventory, there will be a lot of space in the store. In order to avoid clutter in the store, we can display the new season's products and the old season's products alternately, which can also save a lot of space. The most common method is to use mannequins to display the pieces, combining inner and outerwear. Styles from last season that don't have such obvious seasonal characteristics can be layered with new styles for a better sense of layering, and this approach can also be used to generate cross-selling. It's believed that due to climatic conditions in some areas at this time, new summer products have already been on sale for a while, so there may not be enough new stock.

Therefore, we can also choose to use the products of the previous season and display them together with the new products on mannequins to maintain the sense of series of new products. However, we must pay attention to the following:

The product colors of the products of the previous season used to supplement them can only be the colors of the new products, without obvious color differences, and it is best to be close to the main colors of the new products on the mannequins.

3. Mannequins for displaying new products need to be independently attractive

Speaking of mannequins for displaying new products, the editor here would like to emphasize that new products must be displayed on mannequins with themes in the front field as much as possible. Think back to when we're shopping, don't we often have conversations like this: Often, the area with mannequins and displays that attract us is the store's front of house display, which we often call the "attraction zone" or "display zone." The biggest advantage of this area is that customers can see the product mix right outside the door, and displaying new products in this area serves as a derivative of the window display with mannequins, further attracting customers into the store. Many stores just hang up the new products after they arrive. In fact, if you want to make the store more orderly and sell new products better, you need to create an independent new product area in the store.

This area doesn't have strict location requirements, but it must be independent and ideally complement the window display mannequins to better convey information.

This approach allows the mannequins to more clearly communicate the store's featured products to customers, helping to boost sales of your new products while also creating a more organized display and reducing the appearance of chaos and crowding.

At the same time, the mannequins used to display new products create a strong sense of collection, giving customers a strong psychological hint. Therefore, to stimulate purchasing demand, we also need to maintain a strong sense of collection for new products.