The private domain traffic guided by mannequins in clothing stores is a talisman

Recently, due to the impact of the epidemic, foot traffic to physical stores has dropped significantly. However, during this year, everyone has been quarantined at home, and communication has been limited to online, so traffic has been extremely active. Therefore, we have seen the increasing importance of it, but have never considered how to retain this traffic.

This has led to the fact that private domain traffic directed by mannequins in physical retail clothing stores is a talisman:

Why use private domain traffic? It has many advantages.

1. Private domain traffic is more controllable

Imagine that there are 1,000 people visiting your business district every day, but they have nothing to do with you. Only the 100 people who enter your store have had contact with you.

In other words, even if the online traffic is so large now, it has nothing to do with us. Only by introducing them into our own social goods mall can we convert and control them. 2. Private Domain Traffic is More Stable Taking the example of a shopping district, our exposure on a particular street depends on chance. If a customer wanders in, they'll see us; if they don't, they'll miss out on a sale. But what if we have a group of loyal customers who head straight for our store the moment they walk down that street? Similarly, once we have private domain traffic, we also have a stable customer base. Therefore, private domain traffic must be given priority.

This epidemic caught many people off guard. But instead of feeling sorry for themselves, we should think about how to improve our own brands.