Clothing stores have 3 months of inventory piled up, using mannequins to sell...
The heavy winter clothes I brought back at the end of the year have not been sold because of the epidemic;
Now is the peak season for summer clothes, but they have to be discounted to clear inventory before they go on sale;
The Spring Festival, Valentine's Day, Goddess Day, May Day and other festivals have passed, and the good opportunity to sell goods has been missed;
The increase in various inventories directly affects the operation of cash flow, and the development in the future will become more and more difficult...
Unsold inventory is a cost, and clearing inventory backlogs is a top priority.
So today, the editor is here to give you some tips and teach you how to solve inventory backlogs.
First, learn how to package and match products. For spring styles, use mannequins to pair them with promotional summer and autumn styles.
Use mannequins to pair beautiful, trendy clothing for frequent displays to increase store traffic and drive sales.
For brick-and-mortar retail clothing stores that have reopened and want to clear inventory, it's not enough to simply release all unsaleable clothing. Selling inventory also requires skill, such as learning how to package the products.
First, clothes can be recategorized. For example, thicker spring clothes (jackets, long-sleeved innerwear, sweaters, etc.) can be reorganized and transformed into autumn styles, and promoted through discounts or price cuts on female mannequins, while thinner spring clothes (short-sleeved shirts, short skirts, midi skirts, etc.) are sold in the current summer season.
The second approach is to re-mix clothes using female mannequins, selling a combination of basic and trendy styles. So how do you distinguish between basic and trendy styles? We can categorize versatile items like innerwear, granny jeans, and wide-leg pants as basic styles. Trendy styles, on the other hand, are based on current fashion trends and differ from other categories in fabric, pattern, and color. Once you've determined these two categories, you can use female mannequins to coordinate and sell them. Additionally, you can display slow-moving clothing in a well-placed, prominent area of your store.
Second, do a good job in holiday marketing and use POP to catch the eye. For the time being, we can use some low-cost POP displays for holiday marketing, such as hanging POP displays, signage POP displays, and sticker POP displays. Hanging POP displays are very convenient to use, usually suspended in the air like small flags. Customers can easily see them as they pass by the store, and they can also create a strong festive atmosphere. Stickers can be placed on store doors, windows, walls, pillars, and other places, and are also a good way to attract people into the store. Signage POPs can be placed next to slower-moving clothing so that customers can see them at a glance, but remember not to place too many. During festivals, people's desire to consume is also the highest. Learn to use POP to catch customers' attention and clear inventory more easily.
