When encountering bargaining customers in clothing stores, have you learned h...
As soon as summer arrives, the prices of clothes in retail clothing stores increase several times compared to spring. Many customers cannot accept this immediately. After seeing the prices, they will say:
"I don't need to buy such expensive clothes. I won't wear them next year anyway."
"Don't talk too much. Just tell me how much you want it to be."
"Your prices are too high. I'd better go somewhere else."
What should a shopping guide do for these customers who bargain as soon as they enter the store and think autumn clothes are too expensive?
How to Identify Customers Who Complain About Expenses
First, you need to understand the types of customers who complain about prices. Some say something is too expensive but are actually trying to bargain, while others truly can't accept the price and won't buy.
To avoid wasted effort, the editor has summarized four types of customers who complain about prices. Once you have a clear judgment, you can then prescribe the right remedy.
The first type of customer: low purchasing power
This type of customer really doesn’t want to spend money, because you will find that they will say things like, “It’s okay, I don’t have to buy too good” or “It’s okay, I don’t have to buy too expensive” to mid-priced clothes.
This statement is intended to cover up the embarrassment of their low purchasing power, but you must not expose it.
The Second Type of Customer: Testing the Price
This type of customer knows the product and understands its value, but they simply have a lucky mentality of "you will give me a discount." This situation often occurs with regular customers.
They would say:
“How much can you give me for the cheapest price?”
“Then if I buy two, can you give me a 40% discount?”