The lack of atmosphere of mannequin props in clothing stores makes it difficu...

2025-07-13 17:11:25 xintu

When we enter a store, we will have our own perception of the store's mannequins and props environment. Some stores make people feel very uncomfortable, so when people enter these stores, they basically walk around quickly and leave, and rarely try on clothes.

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If the atmosphere in a retail clothing store mannequin props is not good, it may be caused by the following reasons:

1. Insufficient lighting in the store

The light can show the tone of the store to a certain extent. The light in the store must be sufficient, otherwise customers will not be able to see the details of the goods at all. But too bright a light is not good either, as it will glare your eyes.

If you are shopping and see a dimly lit store and another brightly lit store, which one would you prefer?

New model mannequin

2. The lighting tone of the store does not match the positioning

It is important that the lighting matches the brand style. The warm or cool tones of light are primarily determined by color temperature. The lower the color temperature, the yellower and warmer the light; the higher the color temperature, the whiter and cooler the light. Warm-toned lighting creates a sense of warmth and comfort, which is why many mannequin prop brands use warm lighting. Cold lighting is rarely used in retail clothing stores, as cool tones can create a cold and distant impression. These lighting styles are typically reserved for electronics stores. However, cool white light can be a suitable option for brands with a minimalist, cool, or futuristic style. Some sportswear brands also use cold lighting.

New model mannequin

3. The shopping guide has an oppressive feeling.

A shopping guide that feels oppressive will make people want to escape from the store. A shopping guide who is too enthusiastic or too indifferent will make people uncomfortable!

I believe everyone has encountered such a situation when shopping in a store. They were just passing by the store door, but were scared away by the shopping guide standing at the door. The shopping guides standing at the door are like "door gods", either standing still and not saying anything, or being overly enthusiastic towards passers-by. And when you enter the store, before you even say anything, the shopping guides are right next to you, introducing things non-stop, with an enthusiasm that's frightening! Or, as soon as you enter the store, you are followed by a shopping guide all the way, but there is no interaction throughout the whole process, and the atmosphere is quite awkward...

New model mannequin

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