How to use mannequins to attract customers and let the products "speak" for t...

2025-07-13 17:11:25 xintu

In today's age of internet technology and the booming e-commerce boom, many brick-and-mortar stores are facing dire circumstances, with many losing money or even closing down. Those that remain are considered highly resilient. It's well known that many major fashion stores, including chain stores, lack sales assistants, yet still attract a steady stream of customers. In reality, most of us consumers are impulse buyers. Attractive things are always attractive, and the value of a product is readily apparent. So how can we make the products attract customers? And how can we make the mannequins “speak for themselves”! 1. Diversify Window Mannequin Displays Aside from the center island, the window display is the first impression you give customers, the store's eyes, and the key to attracting customers into your store. To ensure that the clothing items displayed on the mannequins are clearly visible, the window displays must be clearly displayed, allowing customers to immediately understand what you are selling and understanding consumer behavior in the area. Merchandise is an important element of the window display. Some operators believe that mannequins are easier to display, so they place a lot of mannequins in their stores, but this will have the opposite effect. Do not overfill the area to save space, or put questionable items in the window display; maintain the integrity of the window display structure. Learn to seasonally display your windows. Some stores use the same theme and props year-round, often creating aesthetic fatigue for customers. We can change the merchandise, props, and backgrounds in our windows every two weeks or a month to create a fresh atmosphere and stimulate customer spending.

New model mannequin

2. Enrichment of scene mannequin displays

The scene connects the flow between people and goods. It shapes the atmosphere and quality through the scene, and allows the goods to tell their own stories through display, bringing a sense of experience to customers and bringing traffic to the store.

We can use life scenes or stories to make people feel friendly and narrow the distance between the store and customers.

For every festival or event, we plan different scenes to satisfy customers' aesthetic desires.

We strive to make scene-based displays visible, tangible, easy to pick up, and enjoyable for customers when shopping.

New model mannequin

3. Dynamic display of clothing mannequins

In the eyes of many people, the display of clothing products on mannequins is to quietly place the products on the shelves or casually match them with mannequins. It is a static display, and the sales volume depends only on the quality of the product itself. However, it's not that simple!! When customers walk through a store, although the style, color, and pattern of the products themselves are highly competitive selling points, they must be displayed in separate areas and avoid piling or cluttering. An excellent display of mannequins is like turning on a light for the products, not only attracting customers' attention but also stimulating their desire to buy. First, we can use dynamic mannequins to create an aesthetically pleasing display for products, making them appear appealing and encouraging customers to purchase. We can also create a unique shape for the product, or utilize its characteristics to create a visually appealing display stand, allowing for seasonal product placement based on seasonal changes. Second, we can use lighting to create a dynamic environment, enhance the atmosphere, and bring the products to life.

New model mannequin

Light is like a filter, it can make the goods give people a comfortable feeling. Even those who sell pork in the market will put a layer of "filter" on the food to let people know that it is fresh.

Show the lights where we want the products to be displayed, using mannequins, to avoid irritating customers' eyes and creating a negative experience. We skillfully utilize lighting to create a beautiful visual marketing experience for the products.

In fact, the ultimate goal of physical retail is to serve the customers themselves. We must fully leverage the sales-boosting effect of displays.

Enjoy shopping, enhance their experience and comfort, cater to customers, and make products proactively approach them.

New model mannequin

retail display strategies.

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How to use mannequins to attract customers and let the products "speak" for t...