How to design the theme of the VP demonstration space for clothing store mann...

1. Seasonal theme → Use bleakness to create an autumn atmosphere

You can use mannequin props and some seasonal elements to create a sense of the season. To create an autumn atmosphere, you need some cattails or maple leaves. The whole color tone is also earth-toned. The visual impact will be stronger, and it will give people a bleak feeling.

From this set of pictures, we can see that both the window outside the store and the mannequin props display inside the store exude a strong breath of autumn.

2. Holiday theme → Create Christmas with decorations

Generally speaking, when the festival is approaching, in order to create a festive atmosphere, the store will choose some symbolic props or elements as decoration to design the store and create the atmosphere of the whole store. From the window display to the mannequin props display inside the store, it can be seen that this set of pictures is from Christmas time. The use of Christmas trees and snowflakes as decorations makes it look very festive.

This trick has been used by many stores and has been proven to be effective. It is simple and quick to attract customers. Next is the promotion point at the entrance, which can be displayed with human mannequins so that it does not appear too monotonous.

Finally, add the discount area in the store, and the promotion theme of the entire store will come out. People usually see this eye-catching discount slogan and will go to take a look even if they don’t buy.

The promotion area in the store can be presented in the form of a complete set of matching products, which can play a role in cross-selling.

4. Life scene theme → Use mannequins and props to create vivid life scenes

When designing a "demonstration space", some stores prefer to design the theme into a life scene, which can not only narrow the distance between them and customers, but also give them a better experience. Like this store, the "demonstration space" is designed to be very close to life. The mannequins are wearing the clothes in the store and making running postures, just like a group of people are competing.

Whether inside the store or outside the window, the mannequin props are all wearing yoga clothes, simulating the yoga movements of customers. This method of directly putting life scenes into the store for VP design is also a good method. Finally, whether it is the store window VP, the entrance or the in-store VP, the main purpose of setting them is to convey the product policies and strategies to customers in the most eye-catching way using mannequin props.

This visual demonstration space provides a stage for the products to be displayed, allowing them to use their own designs and highlights to attract customers to enter the store or make purchases. Therefore, this golden location must be used well.