How to set up clothing mannequins in the VP area of the store's visual demons...

First of all, we need to understand what is "Visual Demonstration Space" (VP)?

In a retail store, the place where customers' sight first reaches is called "Visual Demonstration Space", abbreviated as VP, which is one of the principles of product proposal.

This VP area can actually be defined as a retail store window, allowing customers walking in the mall or on the street to see the existence of the retail store, and in this area, clothing mannequins can be used for display performances inside the retail store, thereby attracting customers into the retail store. After knowing what VP is, you must understand what its biggest function is?

In fact, it is to seduce and persuade customers to enter the retail store or make a purchase, so the setting of VP must be in an important golden visual position in the retail store, and it must appear in an independent form.

As an eye-catching VP space, it is even more important to design and display clothing mannequins to maximize its effectiveness.

Where should the retail store's treasured VP space be placed?

Since it has the function of attracting customers, it should be placed in the retail store window, at the entrance, or in the most eye-catching prime location within the retail store. Generally, when shopping, customers may only observe a retail store or a product for about 7 seconds, so the VP in the window position must be well designed to catch the customer's attention in these 7 seconds.

Window displays are a way for every brand to convey its brand culture and propositions, product styles and trends, seasonal themes and flagship products to consumers in terminal retail stores. They are an indispensable part of marketing.

2. Setting up VP clothing mannequins at the entrance

First of all, the retail store has already carried out a wave of product scenario demonstrations through the window, so next it is necessary to adopt other means to create highlights at the entrance to attract customers' attention.

You can use stage mannequins or other methods, preferably with scenario demonstrations, or use some other effective visual design methods to display.

Because such a display will appear more vivid and visually influence consumers' purchasing desire.

3. VP clothing mannequin setting in the retail store

The biggest feature of VP is that it combines various types of goods. You can choose props and mannequins as auxiliary to make the product display area a small stage.

When setting up a VP in a retail store, you can use some green plants to attract attention and place them in the most conspicuous location so that customers can see them at a glance when they enter the retail store.

Therefore, determining the theme of the VP is more important than the display skills of the mannequins.