16 principles of high-end clothing side-hanging display techniques in clothin...

One day in history, I went shopping and came to a retail clothing store. I approached the shelves and carefully selected the clothes I liked. After walking slowly around, I stopped and was silent for a while… I don’t know why, but I always felt something was weird…

It was not until today that I recalled that I did not buy any clothes in that store that day because the side hangings were designed with the logo facing the door, and the left and right sides of the store were not synchronized, which affected my mood in a subtle way, so I left.

So there is today's sharing, about the side hanging retail display of clothes skills, high-end clothing side hanging display skills. 1. Spacing of Side-Hanged Clothing Displays: The upright display in the center of this picture looks like a piece of high-quality clothing, but the two side hanging rails next to it are so tightly packed together that they instantly lower the quality and create a sense of cheapness. You say it's worth hundreds of dollars? Sorry! I didn't realize it was worth that much. The correct approach is to space clothing on the side hanging rails about a fist's length apart. This way, the clothes don't feel oppressive. Some pieces even appear light and comfortable, without a cheap feel. Spacing isn't absolute and can be adjusted based on the specific needs of your merchandise, but it's important to ensure a comfortable spacing that makes it easier for customers to choose.

2. Classification of goods displayed on the side of clothes

1. Color classification

The classification and display method of colors has been explained in detail by Gonghejun, so I will just mention it briefly this time.

① Gradient style

Undoubtedly, its meaning is to display the goods in the store from light to dark or from dark to light, using strong color impact to attract your customers to stay in your store for a while.

② Interval style

To put it simply, this method is to arrange the goods in the order of dark - light - dark - light. This method can effectively organize the goods in a clear and organized manner. If you are a customer, when you see such a display, you will feel that you roughly know what it wants to sell to you.

16 Principles of Side-Hanging Display Techniques for High-end Clothes in Clothing Store Windows:

1. Each style of clothing should be hung consecutively with 2 to 3 pieces (of different colors and color codes);

2. The hanging items should be kept neat and tidy, without creases (ironed if necessary), and all pins should be removed;

3. Buttons, zippers, belts, etc. should all be in place;

4. For knitted garments with ribbed collars without a double-breasted pattern, the hanger must be inserted from the hem when hanging;

5. Question mark principle: When customers enter the store from the entrance, the gaps in the hanger hooks should always face inward or to the left from the main viewing angle;

6. Different types of hangers for tops or bottoms may not be used simultaneously in the same display area;

7. When displaying horizontally, consider combining it with other display methods, such as front hanging or stacking, to avoid visual pressure;

8. 8. Within the same display area, the same bottoms may not be clipped and hung both from the front and from the side at the same time. 9. Within the same display area, the same bottoms may not be clipped and hung both in the fully unfolded and half-expanded positions at the same time. The lower baseline of the display area (i.e., the upper horizontal line of the lower half of the exhibition area) should be kept straight and balanced.

10. The size sequence for hanging items should be: from front to back, from small to large; from outside to inside, from small to large.

11. The spacing between each hanging item on the same hanger and hook is 3 cm (this can be adjusted as needed, taking into account the convenience of customers selecting items).

12. When displaying a suit with a shirt, the trousers are generally hung by the side clip.

13. When hanging clothing, the height from the ground must not be less than 15 cm.

14. Full-height or half-height mannequins should be placed near the side hanging area to showcase representative styles or combinations of the side hangings. At the same time, attention should be paid to the placement of promotional posters. 15. Clothes hung on hangers should be arranged flat, and hanging tags and exposed ropes should be put away. 16. From left to right, sizes should be arranged from small to large (the same applies when displaying two mannequins).

It’s probably not enough to just talk about it here. We still have to take a look at what the effect will be after we do all the techniques and principles mentioned above. Go on, look at the pictures!

Based on what I have said above, let's take a look at what it has done respectively:

1. It uses the interval method in color classification, and the colors are arranged from dark to light, which is very rhythmic, and it makes people feel happy to see it;

2. The interval between each piece of clothing is estimated to be about a fist's distance, so that it does not look crowded between its products;

3. Its products are presented in threes, which is very regular;

4. It provides customers with a variety of matching possibilities in this area, which may encourage customers to buy as a set.

After analyzing, do you think the display of this entire area is very good? It feels that the goods have become very high-end and of high quality. At first glance, they are different from the street stalls.

At this point, you may say, my store has a lot of goods, and it is impossible to display such a small amount of goods like this. What should I do? Don't worry! Let's take a look at another picture.

Does this fit the quantity of your store? The distance between its products is definitely not a fist, but do you think it is crowded? Is it messy? No, right!

1. It uses an interval display method to arrange the goods according to the depth of color, so that customers will see a regular display of goods;

2. The interval between the goods may be about 2cm, but have you noticed that there is a large space between the side hangings and the main hangings, so that customers will not feel crowded when browsing the side hangings;

3. Although the upper part of the side hanging does not use the display of goods as an attraction, it uses atmosphere props to prevent the upper part from being too empty, and the color tone of the props is consistent with the clothes in the lower part, so there will be no abrupt feeling.

Take action, knowledge is not power, the application of knowledge is power. Solid wood wall-mounted clothes hangers Display requires more effort. If you don't, you will never know that your store can become so feel!