The design of clothing mannequin display should be matched with the visual th...
1. Mannequin displays of clothing that attract customers’ interest
1. The window is the first choice for placing VP points. It is equivalent to the “face” of the store. A good-looking VP point will naturally attract more people to see it, stimulate customers’ desire to “come in and see”, and even stimulate customers’ urge to “own”. 2. Another type of store, due to various limitations, lacks window displays. However, even without windows, a VP spot can still be found at the store entrance. As the gateway to the store, the entrance receives just as much attention as the windows. Therefore, if your store lacks windows, it's crucial to prioritize this key location. No one can understand a person's inner self through a slovenly exterior. Similarly, if you want customers to deeply understand your product, you must offer attractive products to capture their attention.
2. Effortless Clothing mannequin displayDisplay
Many customers mind the shopping guide's non-stop "introductions" when choosing products. They prefer to shop alone. When shopping alone, customers are unlikely to be interested in items that are out of reach or require bending over to touch. Therefore, we should place our products where they are most accessible to customers, allowing them to easily select items. This location is known as the "golden zone." According to ergonomics, the area of a store with a height of approximately 75-180cm is called the "golden zone." This is the area of the store with the highest sales volume, so when displaying clothing mannequins, we can also place the items we want customers to buy in this area, reducing inventory and increasing turnover.
Third, Customer-Reassuring Clothing Mannequin DisplayDisplay
Nowadays, people's concern for product safety is no longer limited to food, but has expanded to almost all products. Customers are more willing to choose "safe products, even if the price is a little higher." Where does customer confidence in product safety come from? Naturally, it comes from the information displayed on the product, an advantage e-commerce doesn't possess. The more information a product displays, the higher the customer's trust. For this purpose, nothing is more suitable than point-of-sale (POP) displays (media used in-store for promotion and informational purposes). A well-executed POP display not only conveys product information and value but also attracts customers into the store, draws them in, and ultimately encourages purchases, creating a sales atmosphere. While POP displays may be as simple as a poster, they can often be just as effective as a shopping guide.
Fourth, Awakening Customer Needs: Clothing Mannequin DisplayDisplay
In the United States, every weekend, supermarkets put baby diapers and beer together. These two products have nothing to do with each other, but they are very popular. This is because most of the people who go to the supermarket to buy things on weekends are fathers. This is a classic display that awakens customer demand. Dads initially only wanted to buy diapers, but the sight of beer awakened their desire and ultimately bought both items. This type of display is also known as cross-selling. The most common cross-selling method is PP points (focused displays). For example, we can pair mannequins with glasses, hats, scarves, and more, along with clothing. This creates a chain reaction when customers purchase clothing, boosting sales.
Five. Clothing mannequin displays that attract customers to buy
When customers are making a purchase, what they are hesitant about is not whether they should pay, but which product they should pay for. Today's customers are somewhat "choice-phobic." Many, constrained by financial constraints, find themselves constantly hesitating over the products they love. Little do they realize that the longer they hesitate, the greater the chance they'll give up. This is when our "focused displays" are needed to help customers make their decisions and tell them which product is most worth buying. We can use key recommendations to tell customers which product is the best and most worth buying, and they will not lose money after buying it. But remember that there should not be too many types, otherwise the meaning of "focus" will be lost.
Clothing Mannequin Displaycan not only bring pleasure to customers, highlight the selling points of products, and spread the value of the brand, but also convey a lifestyle to customers, allowing customers to find a sense of security and comfort in the experience of Clothing Mannequin Display!
