Using branded mannequin hangers and matching clothing display assortment is a...

It's said that business is tough for retail clothing stores these days, especially with the impact of the pandemic over the past two years. Actually, that's because you don't know how to use professional branded retail mannequin hangers to display and categorize your clothing! Are you only able to sell clothes piece by piece?

As a salesperson, if you finally close a sale and can't also sell other clothing combinations, you're not a successful salesperson. Think about it, wouldn't it be great if you could put in a little more effort to get customers to buy more?

In fact, many customers come to your store to buy clothes, originally intending to buy a coat, but then have to go back and think about what pants and shoes to pair it with, and then give up!

After finally paying for something, I go home and can't match it myself, and it doesn't look good on me. The clothes are sitting there unused, so I naturally won't buy from you next time.

The days of selling sales pitches instead of professionalism are over. A retail clothing store that only sells single pieces (unless they specialize in the ultimate in single items) is tantamount to being a hooligan!

In stores, why do we need to use branded mannequin hangers to match clothing display categories!

Matching means to expand imagination and thinking space for products, and to imagine the life scenes of consumers.

Fashion does not lie in the clothes themselves, but in the effect brought by matching. The same clothing can be styled in different ways, and everyone has their own preferred outfit. Nowadays, there are too many identical clothes on the street, and the same style can appear multiple times in different stores, leading to a serious problem of product homogeneity. Using matching clothing on branded mannequin hangers is one of the most effective ways to address this homogeneity. From a customer's perspective, when they buy clothes, they're buying solutions. Therefore, clothing displays should be designed from the customer's perspective, solving their problems. From a store's perspective, matching displays promote cross-selling, increasing sales efficiency and achieving effective results.

By selling them together, the store sales will increase, and it can also solve customers' problems and attract repeat customers. If the sales are done well, the performance will rise rapidly.

In the store, what kind of branded mannequin hangers should be used to plan the clothing display categories?

Before displaying in your store, you can't just pick up clothes and randomly match them. You need to plan first. Figure out what you want to sell, who you want to sell it to, how you want to sell it, and whether it's trendy or a flagship product.

1. Imagine the product

The product is the main component of the combination, so before making a combination, you must first analyze the product.

First, you must have a sufficient understanding of the product. Clearly remember the product's style, version, style, design features, etc. Then, explore the possibility of "one piece of clothing with multiple styles." A piece of clothing can be displayed in different styles through different combinations on brand mannequin hangers. Before pairing, first understand the product's selling point so you can create the best matching plan based on that selling point and showcase the product's wider potential through branded mannequin hanger matching. After becoming familiar with the product, you need to determine who the product is suitable for. This "suitable group" is the core consumer group, the main consumer target. 2. Imagine the life scenes of the core consumer groups. Imagine the life scenes of your core consumer groups, explore the life scenes of the core consumer groups, and judge what occasions they need to dress for. At this time, when making brand mannequin hangers and matching clothing display categories in the store, displaying them according to occasions is very conducive to customers' selection and try-on. If your brand's core consumer group is urban professionals aged 25-35, you can consider their daily life scenarios, including work, weekend gatherings, dates, travel, and exhibitions. Once you understand these life scenarios, you can uncover hidden customer needs and plan tailored outfits accordingly. Without exploring these scenarios, it's difficult to uncover hidden needs and drive incremental purchases.

Nowadays, commodity homogeneity is becoming more and more serious. The clothes on the streets are similar. Customers not only don’t know how to choose, but also don’t know how to match them.

The purpose of a retail clothing store is to provide customers with solutions to their daily dressing problems. Therefore, if you want to open a good retail clothing store, you must use your brain and spend some time thinking about the effect of each different piece of clothing matched with branded mannequin hangers, and then make picture albums or sample pictures, which can help increase customers' purchasing interest. Before the clothing displays in the store are classified, make the matching in advance. While solving customer problems, you can also accumulate more loyal customers, increase the store's continuous order rate, and achieve a surge in performance. It's a win-win situation!