The Role of Mannequins in Store Windows

Windows were originally designed for ventilation and lighting in architecture, but in retail stores, they have become one of the most important ways to attract attention and guide customers.

How can a window display turn passersby into customers? The answer lies in the planning and design of the storefront display.

1. The meaning and function of window planning
In store design, window planning is indispensable. First, the storefront window creates the most direct impression. Since the store is an open space, windows provide the clearest way to draw in potential customers.

Second, the quality and aesthetics of window displays directly influence product sales. A well-designed window elevates the perceived value of the products, making it one of the most critical links in driving consumption.

Finally, every product carries a specific purpose or message. How that intention is communicated depends heavily on the window display, which bridges the connection between products and customers.