The concept and expression of window display planning
2025-07-13 17:11:25
xintu
The key to window display design is how to create a creative window display. If the bookretail store is a book, then the window is the cover of the book, which should reflect the content of the publication to attract readers. If the cover of the book is not aesthetically pleasing, will readers open the book to read it? Of course not. The concept of window design comes from three aspects: 1. Directly use the theme of fashionable and popular development trends. Each year, popular trends are generally divided into several themes. Each theme has its own unique characteristics. The so-called theme is intended to express a summary statement of the window design. According to the characteristics of the product, the most commonly used themes are about nature, seasons, society, and life. What the designer needs to do is to select a theme that suits the product style and perfect and improve it to create the highlight of the window. 2. Brand of Origin Product Planning Elements The display planner completes the process of analyzing and refining the fashion trend theme. The display planner will study the popular trends of the next season and find the appropriate planning elements for the brand. Then, based on these planning elements, a series of products with clear themes and consistent styles are developed. At this time, it is only necessary to derive these planning elements of the products and express them in the window display to create a plan that is both in line with fashion trends and true to the brand's own style. 3. Marketing development plan derived from the brand’s current season. It can be distinguished by time period. Display planners should display plans through seasonal windows, clearly reminding every passerby of the arrival of new market and festival ideas and their origins, and exploring from the characteristics of these time periods. It should not only clearly reflect the characteristics of this period, but also be novel and unconventional. It should be enough to attract passersby and express the characteristics of this brand season.