Elements that influence window display design

Window displays, as one of the most important elements of visual merchandising, are often used by fashion retail brands in front of their stores. Aside from professional display designers and display managers, few people clearly understand the benefits of these carefully planned and decorated window displays.

In fact, given the current state of display development in China, it can be said that most small and medium-sized retailers don't even know what visual merchandising is. This may be surprising, but it's a reality. There are only a handful of truly memorable window displays in China, which is really inconsistent with the number of brands.

Despite this, window displays are still an indispensable method to attract customers into the store and increase sales. They have been used in foreign countries for more than a century (Silfridge started in 1909), and some window production techniques have been widely used in window displays that attract customers.

Window displays will become an important part of people's shopping and will run through the entire shopping process. Windows, together with other factors such as lighting and color, constitute a brand's visual merchandising system. They will influence consumers' decision whether to enter your store.