Many people have fallen into the misunderstanding of displaying clothing mann...
Maybe you have fallen into the misunderstanding of displaying mannequin props...
Let's analyze how many stores have fallen into the misunderstanding of displaying clothing mannequin props, and how many stores have been harmed?
1. UnchangingDisplay of Mannequin Props
Why are today's big domestic and foreign brands having an increasingly greater impact on small and medium-sized individual merchants in our clothing market? In fact, most of the reasons are these:
1. The store’s image and decoration style of mannequin props have not been iterated for many years;
2. The store’s display ideas and methods of mannequin props have not changed for many years;
3. The people in the store do not have professional mannequin props display skills;
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mannequin props with clothing can still be updated weekly. This is the mannequin props display. In fact, our store owners and employees have ample time to modify the current mannequin prop displays. Even minor changes can bring freshness to customers. Don't always expect a "display guru" to make a "drastic" change and solve all your mannequin prop display problems by pulling an all-nighter or two.
Second, display for the purpose of displaying mannequin props
Many shop owners have realized that They understood the significance and importance of mannequin displays, so they painstakingly crafted the merchandise placement, using every possible trick. The result was a shop that was overcrowded, with POP displays everywhere, each item a focal point. Products obscured each other, competing for attention, and the vibrant colors... The moment you walked in, you felt suffocated. Sometimes, store displays using mannequins require a minimal approach. A good display isn't one that presents every feature of every product to customers. A display should have a clear hierarchy, a gradual progression, and interconnected elements.
Third, beauty is not the meaning of displaying mannequin props
Many people take it for granted that as long as the retail clothing store Beautifully displayed mannequins attract customers' attention, which in turn encourages them to purchase clothing, naturally boosting sales. However, to be more precise, the display of clothing on mannequins is a crucial component of visual merchandising, encompassing a wide range of disciplines, including merchandising, marketing, psychology, visual arts, and ergonomics. Therefore, attractiveness and beauty alone are not the fundamental purpose of displaying mannequins. Simply having attractiveness without boosting sales is useless! It's crucial to keep pace with social trends!
Most customers go to stores to buy clothes not just because they are attracted or like them, but also because of the cost-effectiveness, relevance, and theme of the clothes. There's a serious misconception going on in China right now: people think that a good window display is all there is to a store displaying mannequins! They think that beautiful techniques are all it takes to successfully display mannequins! This kind of thinking only focuses on form and won't truly help a retail clothing store increase sales or profits, so everyone, beware!
Fourth, the universal theory of clothingmannequin props display
People who hold this idea have also gone to the other extreme. They generally hope to have done a
