Analyzing the importance of store window mannequin design
Mannequin design without window display VS Mannequin design with window display
The first impression of a retail store with mannequin design without window display is very ordinary. At least when people are standing on the street, they have no desire to go in and browse the retail store.
There is no designed window display, the arrangement of the mannequins is also very monotonous, and the color matching is also very "cheap", which lowers the value of the goods in the entire retail store.
In contrast, the shop with a window display mannequin design has a very good color matching and display. It will attract people at a glance and give passers-by a beautiful visual experience.
The shop window can also reflect the brand's personality, style and understanding of culture from the side. In the concept of many big brands, the window is a very good communication tool.
1. Dior's spring window display mannequin design
For example, this window display of Dior is very beautifully made. The combination of warm lights and trees shows the atmosphere of spring and is very eye-catching.
The design elements of seasonal products are extended. The windows of some retail stores are designed according to the theme elements of the seasonal products. Therefore, at the first glance at the window, the whole design will make people feel very harmonious, and they can roughly know what style the products displayed in the retail store are.
The Dior window is very interesting. The ink painting patterns on the clothes are applied to the window, giving people a feeling of traveling in the mountains.
When designing mannequins in the window display, we will focus on using elements of the best-selling products of the season. For example, the floral pattern on the left and the butterfly on the right both adopt this design method.
2. Use of popular colors of the season
Spring is the season of revival of all things, and it gives people the impression of large areas of green. Therefore, many shops choose to use large areas of green to decorate their windows when designing mannequins, which looks refreshing.
The colors of summer should be light and bright. This orange-toned window display is particularly eye-catching. When passers-by see a beautiful window display with bright colors, they will be immediately attracted to it. Autumn always gives people a sense of desolation. The earth-colored windows give people a deserted visual effect. The fallen leaves on the ground are also telling people that autumn is coming. In winter, the most commonly used colors are cool tones, such as white, gray, dark brown and black. Although they give people a very monotonous feeling, they can give the product a sense of luxury.
3. Specific season scene plan
Spring windows, use green plants to create a spring atmosphere, and green plants placed in the windows look clean and comfortable. When designing winter window displays on mannequins, you can cover the entire ground with white snow, stick some snowflakes on the window glass, and wear down jackets to better present a sense of winter scene.
The chilling elements are placed in the window display, with white snowflakes casually staining the entire ground, authentically recreating the winter snowy scene and creating a chilling atmosphere.
This scene-based window display design will give passers-by a greater sense of immersion.
4. Enlarge or reduce the theme props
For example, a retail store selling shoes can customize a very large shoe and put it in the window as a display. The window looks very creative.
And the retail store owner can use this to tell passers-by outside the retail store very directly that we sell shoes. Other retail stores can also use this method of enlarging products to design their own windows, which will highlight their creativity and look interesting.
