The importance and classification of lighting for clothing store mannequins a...
The Importance of Lighting in Clothing Stores
The importance of lighting in store design is the same as color, display and other elements. It can improve the display of goods, create a pleasant store atmosphere, and thus create an unforgettable shopping environment.
Unlit Shop vs. Lit Shop
When a customer visits a shop without lights, they might wonder, "Isn't this a haunted house?" The whole scene is eerie.
Add to that the fixed lighting in the shop, and the atmosphere is even more frightening.
Compared to the unlit shop, the eerie and terrifying emanation from the shop is even more apparent.
A bright shop has a high attraction index. It is not only visually comfortable. Under the illumination of the light, the goods become very classy and the shop becomes more present.
The appropriate lighting in the shop can have a beautifying and decorative effect.
Appropriate lighting intensity not only creates a sense of comfort for customers, but also makes products appear more aesthetically pleasing, encouraging them to try them on.
Beyond highlighting brand characteristics, lighting can also achieve the best visual effect for displaying mannequins and props, highlighting the unique qualities of the products, and promoting interactive experiences between customers and products, ultimately driving sales.
Classification of lighting
Generally, we classify the lighting in the store into: basic lighting, key lighting, decorative lighting, light intensity, and light color temperature. 1. Basic Lighting: This refers to comprehensive, essential lighting within an environment. Lamps are typically installed above the store, providing wide-area illumination. Within the store, basic lighting provides light that ensures smooth navigation and clear viewing and selection of merchandise.
2. Accent lighting
means to concentrate the lighting on certain areas or products to achieve the purpose of highlighting the products and attracting customers.
The key lighting in the window is usually on the mannequin, because the clothes worn by the mannequin props are the highlights and need to be discovered by people.
3. Decorative lighting
refers to the decorative effect achieved by lighting the background of displayed goods, the floor and walls of the store. 4. Light Intensity: It refers to the luminous flux of visible light received per unit area. Also known as illuminance, it indicates the intensity of light and the degree to which an object's surface area is illuminated. It can be seen that excessively strong lighting can be glaring and uncomfortable.
The lighting is just right and is in harmony with the color of the product, so it looks much more comfortable.
5. Light color temperature
The official definition of color temperature is that different colors are produced by applying different temperatures to a black body. In layman's terms, it refers to the color changes perceived by the human eye when light waves have different energies. It can be categorized as warm light, neutral light, and cold light. From left to right, these are warm light, neutral light, and cold light. This cold light is often used in high-tech settings (such as mobile phone stores and VR experience centers), creating a sense of distance.
