Following the "Sanlitun indecent video", the joint T-shirt of Uniqlo and KAWS...

2025-07-13 17:11:25 xintu

few years ago, a risqué video featuring Uniqlo surfaced online, catapulting the brand to overnight fame. Many people likely learned about the fast fashion brand after the Sanlitun scandal. However, unlike many brands that falter in the spotlight, Uniqlo's marketing prowess is a benchmark in the industry. Today, Uniqlo is once again trending thanks to its co-branded T-shirt with Kaws. Kaws is actually a trendy brand created by an American street artist. Kaws himself is actually an artist and designer. His original name is Brian Donnelly, and he is a representative of street graffiti art. He has created many widely circulated works of art and unique representative elements. After entering the trendy clothing market, he has been enthusiastically sought after by young consumers. The most iconic logo of Kaws is the doll with a pair of crosses printed on its eyes and hands. I believe everyone is familiar with this doll. When Changsha's landmark IFS building opened, the dolls on the rooftop went viral on WeChat Moments.

New model mannequin

This time, the joint name of Uniqlo and KAWS is T-shirts. In addition to T-shirts, there are also some peripheral products such as canvas bags. On the first day of the sale, the joint mannequins of many retail stores were sold out. Among them, there were many people who went to the mall early before the door opened and "climbed" into the rolling shutter door as soon as the door opened. There were even crazier customers who had physical conflicts because of buying this joint T-shirt. In addition, some customers who didn't get any clothes even took advantage of the retail store's mannequins and stripped them of the same clothes... The scene was tragic. Besides the scramble and even physical fights that erupted, even the plastic mannequins originally placed in the retail store were stripped naked by frantic customers. Some mannequin hangers were even dismantled. For a piece of clothing that was more hype than practical, the Starbucks "cat claw cup" incident from earlier this year was repeated on Uniqlo's mannequins. In this regard, many netizens also gave some magical comments:

New model mannequin

In this regard, many netizens also gave some magical comments:

New model mannequin

News and Information

Following the "Sanlitun indecent video", the joint T-shirt of Uniqlo and KAWS...