Five principles for display design of mannequin props in clothing stores

2025-07-13 17:11:25 xintu

For clothing, mannequin displays are primarily used to highlight the products. Together with lighting, they create a striking visual effect, highlighting the product's characteristics and quality, ultimately increasing consumer purchasing power. It's fair to say that mannequin display design is an indispensable part of retail clothing stores. Clothing mannequin props play a vital role in the display design of retail clothing stores, which not only highlights the advantages of the products, but also reflects the image of the brand. Mannequin displays are silent salespeople for merchandise, serving as the most intuitive, physical advertisement for clothing and a powerful tool for stimulating sales. So, what are the five key principles for designing mannequin displays in retail clothing stores? 1. Profitable Mannequin Displays 1. Mannequin displays must genuinely contribute to increased sales. 2. Strive to allocate the best mannequin display locations in the store to promote featured products. 3. Note the specific mannequin display methods and items that increase sales. 4. Constantly remind stores of the profit benefits of displaying merchandise and mannequin props. 2. The principle of magnetic points for displaying mannequin props 1. The store’s facade, windows, and water counter at the entrance serve as the first magnetic point to attract customers. 2. The central wall, center island, and shelves above 1800mm serve as the second magnet to attract customers. 3. The end shelves serve as the third magnet to stimulate and retain customers.

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III. Principles of Attractiveness in Displaying Mannequin Props

1. Fully display existing products in a concentrated manner to highlight their momentum.

2. When displaying mannequin props, fully demonstrate the style and benefits of the brand's products.

3. In conjunction with the display space, make full use of advertising materials to attract customers' attention.

4. Irregular display methods can be used for special promotional products to enhance the meaning of special offers.

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Four. Principles of Effective Display of Mannequin Props

1. The area below 70CM is a matching display space; combination display: improve the linkage rate through matching display. Warehouse display space: Improve replenishment efficiency and optimize store space utilization. 2. The central area (70cm-180cm) is for displaying high-profit products, private-label items, and high-volume merchandise using mannequins and props. Avoid placing low-profit or no-profit items. 3. The 180cm-240cm area is for promotional displays. This area can accommodate POP displays or display points.

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V. Principles of Product Matching for Mannequin Props

1. Displaying products on mannequin props is conducive to sales, so the matching between products should be fully considered when displaying mannequin props.

2. When making combinations, you should make full use of related sales and pay attention to the combination optimization of products. For example, chain stores could consider displaying shirts and ties on mannequins, or pants and shoes on mannequins. 3. Regular adjustments should be made to mannequin displays to reflect new ideas. Mannequin displays are used in retail clothing stores to enhance the appearance of clothing products, create a sense of ambiance, and coordinate the design of the space with the surrounding displays. They not only highlight the product's strengths but also reflect the brand's image. Therefore, they are a powerful tool for stimulating sales and play a crucial role in a store's success.

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Five principles for display design of mannequin props in clothing stores