The problem of clothing stores having too many unsaleable products due to the...

2025-07-13 17:11:25 xintu

"For retail clothing stores, slow-moving items are undoubtedly one of the most troublesome problems. Not only do they create undesirable, ineffective inventory, but the sheer number of slow-moving items can also hinder effective restocking, hindering subsequent sales and creating a vicious cycle..." When analyzing and diagnosing store performance, we often need to analyze which items are best-sellers and which are slow-moving. This analysis is crucial. It not only provides a basis for accurate restocking, but also identifies opportunities and potential for sales growth. However, in actual operation, a problem arises: best-selling items remain consistently popular, while other products seem to struggle to sell. Aside from the top ten or twenty best-selling items, the rest are slow-moving, often sitting unsold for a month or two. It is normal for retail clothing stores like the one in the picture above to always have a large number of unsalable products. Why does this happen? It is because of the arrangement of the displays. There are no clothing retail mannequin props as the characteristics of the window display, so the effect of mass sales cannot be achieved.

This directly led to a phenomenon where best-selling items were often out of stock, while slow-selling items were always in sufficient supply. Over time, some store employees began to complain: It wasn't their own sales that were failing, but the company's supply was insufficient, the company's clothing designs were poor, and they had developed so many unpopular products, which directly affected sales... With such rhetoric, they completely shirked their sales responsibilities. Even many of our store managers, who weren't good at leading, began to follow their employees' lead, repeatedly emphasizing this as a problem within the store and constantly reporting it to the company in an effort to resolve it. On the surface, this question seems quite reasonable, as the information is all derived from objective data and seems very real and objective. But on closer inspection, is that really the case?

Is it really a problem with the company's design? Is it really a problem with the supply of goods? Are slow-selling products really that much worse than best-selling ones? Are they so unpopular? And why is it that in the same business district, a product would not sell at all in store A, but would sell out in just two days in store B?

If we think about it carefully, we'll find that, as is often said, there are deeper reasons behind both hot and cold sales. So what exactly are these reasons? Why do slow-selling items remain slow? First, it has to do with many shopping guides. They are the most fickle creatures in the world. As soon as new styles are released, older styles tend to be overstocked. For example, in autumn, as soon as woolen coats are stocked, thinner jackets disappear. It's not because the weather isn't suitable, but rather because the guides are fickle. A little colder, and the thinner jackets are out of season, and they simply stop selling. Secondly, a closer look reveals that slow-selling items often don't receive much attention to begin with. They aren't showcased in promotional leaflets with mannequins, nor are they often displayed on The clothing mannequin props can't get a good position in the display arrangement, and even the store clerk doesn't know its name, let alone recognize it and discover its value.

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The problem of clothing stores having too many unsaleable products due to the...