How to let the products speak for themselves, the arrangement of mannequin pr...

1. Increase magnetic points through the display of mannequin props

People have a curious psychology of hunting for novelty. The essence of magnetic points is to attract customers through the different styles of display of mannequin props. In order to attract customers' attention, more magnetic points can be set up in different locations in the retail store. Customers will stop in front of interesting magnetic points, which will increase the charm of the products and make customers stay longer. The transparent exterior glass allows passersby to see the retail store's interior at a glance. The neatly arranged rows of shelves, combined with the overall gray, industrial-style design, create a sense of luxury. A magnetic point is also placed to the left of the entrance, creating a focal point with a painting and a display stand. A tall green plant is placed in the corner to the right of the entrance, creating a fresh and natural atmosphere. You can add more PP+IP combination displays to showcase related combinations and increase the rate of related sales. There are also small booths everywhere to clearly distinguish the primary and secondary products on display. You can also design small booths everywhere, with each booth displaying only one product, as if telling customers "don't look at anything else, it's the best choice." The whole retail store is very comfortable to look at, because the division of labor between key products and secondary products is very clear, and the primary and secondary are clearly distinguished. In addition, one of the very important atmosphere props is the combination of green plants - which makes people feel very comfortable without overdoing the presence.

2. Use mannequin props to match clothes of different colors

As the saying goes, look at the color from a distance and the flowers from a close distance. What catches the eye from a distance is not the product, but its color. This human body characteristic suggests that we can display products of different colors together to attract customers' attention.

Or a gradient style, where products of different shades of the same color are displayed in combination through mannequins to create a layered effect;

or a jumping style, where different colors are matched through the interval method of dark-light-dark-light, which creates a strong sense of jumping and a full visual experience.

3. Lighting

Customers are easily attracted by beautiful things, and the tool for creating beautiful things is light. Moreover, people themselves have a tendency to move towards light and will actively stay away from darkness, so we need to use light to increase the brightness around the product so that customers can clearly see the product and feel its texture.

The boutique above has lighting installed above each row of display shelves, using bright white light to visually highlight the high-end feel of the products. This way of displaying goods raises the price of the products to a higher level.

Each single item is illuminated by this bright light. The items on the counter and wall display shelves create a luxurious feeling and highlight the value of the single items. 4.

4.

End display of the shelf

The end refers to the two ends of the double-sided central display shelf. It is the place with the largest customer flow and the highest frequency of return.

The end is the first-class area for display in the retail store. By displaying a large number of products at the end, the price and proposal of the products can be conveyed to customers at a glance, thereby inducing their impulse to buy.

5.

Use POP more often

We all know that POP is a silent promoter.

POP is also a small information carrier. The use of mannequin props combined with display racks can have a certain effect on customer flow.

POP posters like these attract customers and effectively increase retail store visitation.

Such POP posters can replace PP to showcase relevant outfits. However, they go beyond simply displaying relevant outfits; they also showcase a relaxed and casual lifestyle.

Adding eye-catching advertising slogans and product information will have an even greater effect on increasing attention.

Here’s a summary of these instantly effective display techniques:

①Add magnet points to satisfy customers’ curiosity;

②Use people’s tendency to move towards colors to attract customers.

③Use lighting to display products and create a sense of quality;

④Be sure to display products at the end of the shelf to quickly attract customers’ attention;

⑤Use POP more often to add product descriptions and reduce customers’ decision-making time.