How to match the mannequins with the clothes in the island area of the clothi...
2. Side-mounted display of mannequins
Next, our common side-mounted mannequins are not only displayed in the center island, but also one of the most commonly used display methods on the wall. 1. Side hanging: First, just like stacking, divide display areas by season, series, style, and so on. Don't just rely on having a long clothes rail and do whatever you want (a common mistake in retail stores is having too many side hangings). 2. Side hangings in one area should not have more than three different colors. A visual clutter creates a negative shopping experience for customers. 3. Within a group of side hangings, no more than three different products should be included. Too many will lose visual focus. Customers will be left looking at a pile of unremarkable clothes, unsure where to start. 4. Items should be easily accessible, from the direction of the hooks to the number of side-hanging items, so that customers can easily take them out and put them back. 5. Clothes hung on the side should not be too high; around 120cm is appropriate to make it easier for customers to select items.
3. Mannequin Display
Mannequin display
Mannequin display
Mannequin display
Mannequin display
Mannequin display
Mannequin display
1. When displaying mannequins, clothing colors should flow from outside to inside, from front to back, and from light to dark. The brighter the item, the closer it is to the front, the more likely it will attract customers.
2. When hanging clothes, the size of the clothes should be gradually increased from the front to the back. This is also the habit of customers when choosing goods. Generally, the larger the size of the clothes, the deeper they are placed (this is very important). The height of the clothes can be appropriately increased according to the situation.
Customers want to enjoy the fun and experience of shopping. Therefore, we must not only provide her with a shopping environment, but also give her enough reasons to stop and shop. At this time, a rest area is needed! In the rest area, customers should be provided with sofas, tea, magazines, and other amenities for them to browse and use at their leisure. This allows those waiting to try on clothes or their companions to patiently wait and experience professional service together. After entering the retail store, passing by the central island and wall hangings, and selecting their favorite clothes, customers should enter the fitting room to try them on. Therefore, the details of the fitting room directly determine the likelihood of a purchase. Furthermore, the most fundamental and crucial aspect of a fitting room is privacy. This is a crucial detail in any retail store. The more private a fitting room is, the more likely customers will be to shop in it.