What are the principles for displaying children's props and mannequins in chi...

Thanks to the favorable influence of the "Two-Child Policy," the children's clothing market is experiencing strong demand and a promising future! So, for many children's retail clothing store owners, what are the key points to consider when displaying children's props and mannequins in children's retail clothing stores? And how can children's retail clothing stores design displays of children's props and mannequins to attract both children and their parents?

Today, I'll show you how to create a cute shopping environment for children and become their second "playground." Any children's retail clothing store that doesn't prioritize children is a scam!

How to make a children's props and mannequin display window in a children's retail clothing store?

1. Conquer "little customers" with color

Babies aged 0-3 can recognize things simply, and eye-catching colors and scenes will attract their attention. For example, many babies will ask to buy clothes in unusual colors. Many colors adults wouldn't dare try can create a unique effect on children. Because children's minds are simpler and their expressions are more intuitive, be bold in the colors of your children's retail clothing store windows! Contrasting colors are a great way to attract potential customers. Strong contrasting colors in window display design can instantly catch the attention of young shoppers and draw them in. You can also use a piano-key-like display technique, using the rhythmic movement of piano keys to express children's playfulness and playfulness, fully demonstrating the ingenious use of color.

2. Simulation of childlike life

Children aged 6-11 are more naughty and active. Therefore, the scene-based and childlike display design imitates the various cute shapes and actions of children in life, which can arouse the life resonance of "little customers" and increase children's sense of identity and belonging in the store. Therefore, the display emphasizes "freshness" and "liveliness," as children are easily drawn to scenes of joyful play. Children, with their imaginations more captivating than adults, are more immersive and engaging with the origami, dolls, and cartoon characters that accompany them in their daily lives. This also lends a distinct brand image, enriches the product's image, and enhances the brand's appeal. It's worth noting that window displays that reflect everyday life require sophisticated prop selection and scene design. This requires merchandisers to proactively design these props and scenes when designing the display plan to meet the needs of children's clothing displays.

3. Parents who capture "naughty children"

In addition to the above, there are currently many children's retail clothing stores with elegant colors and mature shapes.

The editor's analysis is mainly to cater to the needs of adults, because they are the first consumers and ultimately decide whether to buy. Therefore, the design of many window displays tends to cater to the consumption psychology of adults, shaping the image and feeling they want their children to wear. From a sales perspective, children's clothing displays should not only attract children through the use of color language and the body language of props, but also capture the emotions of children's parents. What are the principles of displaying children's props and mannequins in children's retail clothing stores?

1. Use fresh colors

The general trend of display in children's retail clothing stores nowadays is clean and low-saturation, just like a child's skin is tender, soft, clean, fresh and bright!

The main reason is that parents nowadays no longer simply pay attention to whether the color looks good, but pay more and more attention to the safety and comfort of the fabric. This is why many children's and infant clothing are in white, gray and linen.

2. Display humanity

Generally, most people who buy clothes for children are mothers, grandmothers and other female groups, or mothers bring their babies to the store, so the shelves should be set lower than adults to make it easier for mothers to bring their babies to choose. Aesthetic appreciation should be cultivated from a young age. For children's clothing, they're already choosing clothes for themselves ("Mommy, I want all of these! Pack them up for me!"). Lower shelves make it easier for them to participate and choose their favorite pieces. Because shelves are set relatively low, a lot of space is left above the walls, creating a visually disjointed effect. In this case, you can add some decorative props like mannequins, pop figures, and dolls to attract customers from afar, making the store more attractive and the products more attractive.

What time "moms" choose to patronize your children's retail clothing store is also a key marketing point:

For example: People who come on Mondays, Tuesdays, Wednesdays, and Thursdays are usually "full-time mothers" with better family economic levels. In this way, we can put some fashionable, expensive, and uniquely styled children's clothing in the warm area or on mannequins.

Placing small toys at the bottom of the product display can attract children's attention. If you can capture the child's attention, are you still worried about not capturing the mother's heart? (Grab Mom's heart = grab Mom's wallet)

However, it should be noted that the atmosphere props in the store should not be too many or too complicated, otherwise the store will lose its primary and secondary distinction.

You can also set up some toys and facilities for children's entertainment in the store so that children can have fun.

We should not think that we are opening a children's retail clothing store. In fact, you are creating a "big world for children".

Because whether it is a children's retail clothing store or other physical store, the display of children's props and mannequins is the same. Only by creating a comfortable shopping scene through display can you naturally attract exclusive customers.